A Knowledge Management (KM)
tool is essentially a way to capture the tacit knowledge to
disseminate further and to decipher it in a meaningful way at the precise time.
A KM tool can help interpret the immense knowledge lying around in the
organization as well as in social strata.
Information is like a working capital in the business economy. We are in
the age of big data and exponential information which needs to be converted
into knowledge and this knowledge is a key asset for both organizations and
society in general. In any business setting, a person or organization needs an
effective set of tool(s) and great resources in order to achieve the goal of
managing the knowledge being acquired or created, and move towards sustained
profit. In today’s mobile world same can be said about the mobile apps.
To simplify, there is a glaring difference between a KM tool and a KM resource.
A tool is a specific thing which is utilized in regard to the specific task
undertaken. A resource on the other hand is a place to find the specific tool
desired. Eg. An app is a tool on your smart phone while a search engine is a
resource.
Social Media is ever evolving when it comes to both knowledge
dissemination and retrieval, but you need to be on the social platforms and
connected to enjoy it. It is probably the most restricted of the media to avoid
viral catastrophes. The data result you get on various portals and search
engines can be quite irrelevant when you make specific searches. When something
big occurs such as world event or breaking news, people who utilize social
media can spread information very quickly to almost any part of the world in a
matter of seconds. Same can be applied to the enterprise wide knowledge. But
many-a-times, organisations struggle due to lack of proper KM tools and
resources as well, to make a positive difference to the business in terms of
bottom line or to even save cost. Business units and departments in a same
giant MNC’s are not are not fully aware of what is been pursued at different
levels and end-up doing a re-work.
Thus, Social Media and Enterprise Collaboration can go hand-in-hand. It
remains the most underutilised form of communication tool, which can be
channelized by proper social media employee policy. Employees are the biggest
carriers of such social broadcast of the business and can be exploited
perfectly given the right policies.
In a series of how collaborative tools can be
effectively used, we will see how you can use it for your own entrepreneurial
benefit.
Podcasts
Podcasts are an audio or video recording created by individual or teams.
They are created with the aim of educating and leveraging the knowledge learnt,
to share insights and experiences with a wider audience. Video podcasts are
also called as vodcasts. Podcasts highlights the unique experience and learning
of an individual and teams and gives them visibility across the organization or
outside. There can be various types of podcasts.
·
Project Learning Podcast
·
DIY podcast
·
Interviews
·
Discussions
·
Concept explaining podcast - Tutorials
·
Application podcast
·
Best Practices Podcast
·
Storytelling
·
Documentary
The objective of all these podcasts is to capture the immense tacit
knowledge with the people and share it in a consumable format. The podcast also
gives visibility to individual, teams and ideas within an organization.
How to create Podcast
The podcasts starts with an introduction of the team members by third
person preferably a senior person or by any senior team member hosting the
podcast. Always create a transcript (text script
for the topic you want to record) prior to recording a podcast. This will make
it easier for all the team members to refer it while recording podcast.
While recording a podcast, general questions mentioned below can be
considered. These are typical questions to capture the information about your project,
best practices followed and any kind of product or idea generated.
Questions to be asked in Podcast
1.
Can you briefly tell us about the project/concept/idea?
2.
What are the best practices and the unique learning?
3.
Highlights or USP of your project?
4.
Any special achievement by someone?
5.
How were the challenges tackled and cost
saved?
6.
How was Increase in business/revenue achieved?
7.
Was there any recognition to anyone?
8.
What are the Quality benchmarks?
9.
What are the technologies used and how?
10.
What are the challenges faced by the team/individuals in project?
11.
Your involvement in the domain area?
12.
What is your value addition in the domain area and to the client?
13.
How do you ensure improvement?
14.
How do you take care of customer satisfaction & customer delight?
15.
What are the things that you want other people to learn from you? DO’s
16.
What are the things you will not advise other people to do? DON’Ts
17. FAQ’s for new product or service
How to record a podcast?
Book a quiet meeting room where there are no disturbances at all. Slight
noises of moving chairs, traffic on the nearby road or repair work on other
floor/room can also get recorded. It is best to refer to the transcript
prepared and refer it during the recording so that the podcast is recorded
smoothly in one flow. Make sure to rehearse that you sound natural in the
conversation.
Audio
Recording -
1.
Due to easy availability, use your smart phones to record the podcast.
You can use any Nokia, Sony Xperia
or iPhone
for best results.
2. Do you
know that your laptop are recording devices? Go to start and search for Sound
Recorder. Make sure your microphone is working.
3. Record
it from an exclusive voice recorder available.
Video
Recording -
1. For a video podcast you can use your personal handycam or good quality
HD recording from your smart phone.
2. A MS
PowerPoint presentation can be converted into video presentation with
voice-over, to create an e-learning presentation. Go to Slide Show tab - Record
Slide Show.
3. Many organizations
have Microsoft Lync Messenger for internal communication. The Lync meeting option
can effectively record your entire meeting session with the live screen grab
and the voice in an audio-visual format which can be shared later.
You have recorded a podcast now what?
Anyone who has an access to the Google accounts can publish it on the YouTube, SoundCloud or on
the internal streaming portal, can publish the podcast. You can get loads of user-friendly sites and
apps for recording podcast. Ideally the podcast should not be more than 10 - 12
minutes. It should have a transcript and a suitable description, speaker
name(s). A video podcast has a
higher viewership than an audio podcast. Make sure you save all the keyword tags while uploading and publishing it,
so that it can be searched and re-used.
I hope this has given you a fair idea of using podcast as not
only as an effective KM tool but can also be used as an effective marketing
tool. You can use the podcasts for promotion, branding, educating
and much more, the possibilities are infinite. Soon will come up with a post on
another KM tool, do leave your comment and suggestions.
#knowledgemanagement #podcast
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